General introduction

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GENA PACIFIC was established in 2018 with its first brand, Lemonade. With the mission: “Honoring and spreading the beauty of Vietnamese women”, over six years of formation and development, Gena Pacific has gradually affirmed its position in the domestic market through unique, diverse, high-quality products that fully meet the beauty needs of Vietnamese women. For Gena, makeup is not just about adding color but also a way to help Vietnamese women assert their unique beauty. Therefore, we always strive to provide customers with personalized, easy, and effective makeup solutions, making makeup more accessible and relatable to everyone. This allows Vietnamese women to shine brightly with confident, vibrant beauty without the need to compare themselves to anyone else.

In October 2024, a new brand called GSLAY was launched, promising to bring fresh and unique beauty experiences to customers

Mission

Creating a generation of women who are always beautiful, healthy, and always confident in developing themselves to make life happy

Vision

As an international cosmetic company, leading in providing a variety of solutions for comprehensive beauty with outstanding quality and reasonable prices.

Core values

Honest - Responsibility - Learning - Innovation - Engagement

CORE VALUES

Honest

We believe that honesty is the foundation of all relationships. Honest individuals build a trustworthy business

Responsibility

Every challenge is an opportunity to rise. We not only complete our tasks, but also dare to face new challenges.

Learning

Knowledge is priceless luggage. We nurture the spirit of continuous learning, because it is the key to sustainable development.

Innovation

The world is constantly changing, so are we. Creativity and innovation are how we overcome our own limits.

Engagement

Like perfect pieces of a picture, each member is important. Together, we create good values.

Lemonade

Lemonade Cosmetics is a Vietnamese cosmetics brand, founded in 2018 by Makeup Artist Quach Anh with the goal of bringing easy makeup solutions to Vietnamese women.

GSLAY

GSLAY brand with the slay life philosophy of girls. This is a newly launched brand that promises to bring new and unique beauty experiences to customers

Welfare Concern for People

To realize the vision, Gena not only focuses on products but also invests in its own team. Behind each quality product is a team of people who are always engaged and constantly learning. Besides, Gena focuses on building a common home where each employee is cared for and developed. With a diverse and attractive welfare regime, we hope to bring our employees a balanced life between work and family, thereby creating a dynamic and effective working environment.

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General introduction

Mission

Vision

Core values

CORE VALUES

Lemonade

GSLAY

Welfare Concern for People

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